 |  |  |  |  |  |
 |  |  |  |  |
Less is More
A concept that Mr. Case was taught 30
years ago as a freshman design student,
Less is More. The concept has been the
guiding influence in his career as a
designer/craftsman. It is the reason that he
has continually turned to the “neat and
plain” furniture of 18th century Virginia for
inspiration. The plain style with its
emphasis on good proportions and lack of
ornament fits today’s lifestyle perfectly.
Beyond a lifetime
Today mass produced furniture is designed
mostly by engineers who lack the artistic
eye to determine good proportion from
bad. Ease of manufacturing takes
precedent over aesthetics when they make
design decisions. Crisp details are avoided
so no hand fitting of parts is necessary.
The results can be seen in your typical
furniture store. This lack of sensitivity to
design throughout the furniture industry
is what allows Samuel S. Case
Cabinetmakers to exist and succeed.
A concept that Mr. Case was taught 30
years ago as a freshman design student,
Less is More. The concept has been the
guiding influence in his career as a
designer/craftsman. It is the reason that he
has continually turned to the “neat and
plain” furniture of 18th century Virginia for
inspiration. The plain style with its
emphasis on good proportions and lack of
ornament fits today’s lifestyle perfectly.
Beyond a lifetime
Today mass produced furniture is designed
mostly by engineers who lack the artistic
eye to determine good proportion from
bad. Ease of manufacturing takes
precedent over aesthetics when they make
design decisions. Crisp details are avoided
so no hand fitting of parts is necessary.
The results can be seen in your typical
furniture store. This lack of sensitivity to
design throughout the furniture industry
is what allows Samuel S. Case
Cabinetmakers to exist and succeed.
| Design |
We have found our niche in the market - the client with sophisticated taste that cannot be satisfied with standard
furniture store fare. When questioned, most of our clients tell us that our distinctive plain style and clean lined
design are the primary reasons for selecting our furniture. Many of our clients buy one piece at a time, adding to
their collection one or two times a year. They sense that a collection of our furniture will appreciate in value over a
lifetime. That possibility influences everything we do. We design and build our furniture with the intention that it
will last for generations beyond the lifetime of the original purchaser. We brand, sign, and date every piece we
build, not only to insure authenticity and future appreciation in value, but to document the legacy of the men and
women who create it.
furniture store fare. When questioned, most of our clients tell us that our distinctive plain style and clean lined
design are the primary reasons for selecting our furniture. Many of our clients buy one piece at a time, adding to
their collection one or two times a year. They sense that a collection of our furniture will appreciate in value over a
lifetime. That possibility influences everything we do. We design and build our furniture with the intention that it
will last for generations beyond the lifetime of the original purchaser. We brand, sign, and date every piece we
build, not only to insure authenticity and future appreciation in value, but to document the legacy of the men and
women who create it.
| Samuel S. Case Cabinetmakers 104 First Street, Berryville, Virginia 22611 www.sscase.com 1-800-985-2725 sales@samuelscase.com Copyright 2005-2008 Samuel S. Case Cabinetmakers, Inc. |